Skware

Outdoor advertising, elevated.

We design aerial formats and impossible-to-ignore screens so brands can take over the sky.

1,200+
Successful flights
100%
Safety rate

Our mission

We turn every outdoor space into an extraordinary opportunity.

Skware combines display technology, creativity and rigorous operations to transform how brands show up in the real world.

Aerial data that proves your strategy works

We do not speculate. Every activation is built to create real attention, a memorable presence and impact that can be measured.

What drives us forward.

The beliefs that help us make the extraordinary visible.

Not all data is equal

We prioritise native sensor fidelity over massive software interpolation. Precision is decided in the hardware.

Science first

Innovation matters when it becomes a safer, clearer and more measurable experience.

Design with purpose

Every technical detail is made to serve a brand's message.

Operations without compromise

We plan every flight and installation with an uncompromising safety culture.

Shared impact

We believe in experiences that move people and advance our partners.

Constant curiosity

We keep exploring formats that do not exist yet.

Our founders

In the moments that matter most

Ramón Olano

Ramón Olano

Co-Founder

Pilar Valcárcel

Pilar Valcárcel

Co-Founder

We create a new way to take brands outdoors: with creative ambition, technical precision and experiences people remember.

Technology should make the extraordinary feel effortless.

When precision is non-negotiable, organisations choose Skware.

Beazley Paramount+ GREGGS McLaren Coachella MDL BEAST

Work where proof drives progress.

We are looking for curious, bold people committed to creating experiences that change the way we see the outdoors.

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